Avanet.com: Start into a new era
There are start-ups that have a five-year plan. However, it took us 5 years to figure out how we see the future with Avanet.
Today we present you the first measures to come a step closer to our visions for the future. The first step is a completely new development of our shop. This time it is not just an update, but the foundation of a platform for the future of Avanet!
Perfecting the tried and tested
If anyone asked us today about Avanet’s recipe for success, our Sophos shop would certainly be part of the answer. Without the idea of offering Sophos products online through our website in February 2014, we wouldn’t be as successful with Sophos today. The trip to the Platinum Partner is clearly due to our webshop.
Over the years, we have logically learned a lot about selling Sophos products online. We came up with many ideas on how we could make it easier for our customers to purchase and manage Sophos products. Unfortunately we reached the limits of our shop system (Prestashop) with these very individual wishes. We would have had to program so much on our own that we decided to develop the whole shop ourselves.
But our considerations went even further. Since we earn about 90 percent of our money through IT security with Sophos and the shop is a key part of our business model alongside the blog, we decided to bring everything together under avanet.com!
Here we are and announce the biggest change in the history of Avanet since the start.
It all started with avanet.ch. With each new idea, we started to build isolated solutions all around (Sophos Shop, Blog, Licensing Portal and various landing pages). With avanet.com we would now like to combine everything that has proven itself in recent years under one strong domain.
Our plan is that in the future Avanet can only be found under one domain, namely avanet.com.
And what happens to the Sophos Licensing Portal?
Once we have avanet.com up and running, we will take sophos.avanet.ch offline. When we launched our licensing portal in July 2017, we wanted to offer an alternative to the annual licenses with monthly Central licenses. However, we stopped selling such monthly licenses internally at the beginning of the year. The reason for this was that Sophos did not provide direct support to our customers for monthly licenses. So anyone who opened a ticket in Sophos Central with a monthly license was always referred to us. What also worried us were the planned price changes when Intercept X with Machine learning was released. These changes were not introduced in the end, but it would definitely have thwarted our plans. Of course, these two points were not ideal, which is why we had to pause the service for new customers.
Existing customers of the Sophos Central and XG subscription can continue to use the service as usual.
If we find a solution, we will offer the monthly Central licenses on avanet.com again.
What does avanet.com offer me?
Our future company website is completely based on a shop strategy. With the success of our Sophos store, we want to continue selling our services and products online and make management and visibility as easy as possible for you.
At our previous shop we were initially convinced that guest orders were sufficient and that customers did not want to create an account. In the meantime, however, we have customers who order from us more than once.
On avanet.com you can now easily create a customer account and do not have to re-enter everything for subsequent orders. Although we recommend an account to our customers, it is still possible to order as a guest.
In the last few months we have unfortunately not been able to give our shop the care it really deserves. This is definitely a thing of the past! On avanet.com you can find all Sophos products with the latest product images, comparison tables, descriptions, prices and item numbers.
After a long back and forth, our blog has now found its definitive place. Anyone who has read our news via the RSS feed must update the URL as soon as avanet.com is online. Our newsletter subscribers do not have to do anything. The messages will continue to arrive in your inbox.
Services & Support
We have always attached great importance to the fact that customers who find us via the Internet do not see us only as a “shop”. Not only do we sell Sophos products, we clearly earn our bread with services and projects. Not without reason we are one of 7 certified Platinum Partners in Switzerland. We are familiar with the products and offer our help in case of problems. Of course we also configure the firewall completely or offer our support in the form of a workshop. What we have taken over from our “Sophos Licensing Portal” is the knowledge base. We will continue this process in the future under avanet.com.
If the knowledge base does not help and you need our direct support in case of a problem, there is now an official “Open Ticket” form on avanet.com. This form is the first step in guiding our support workflow in the right direction.
We’re practically at the beginning of everything we’re going to put on avanet.com next weekend. Everything you will see is only the beginning of our visions. In the past, especially with the “Sophos Licensing Portal”, we have made the wrong considerations that we regret today. With avanet.com this should never happen to us.
As soon as the new website is up and running again, we will of course present you our roadmap for avanet.com. There you will learn which new functions or improvements we will implement in the future. If you have any ideas or suggestions, we would be happy to receive them. 👍