It's been almost two months since we launched our new shop on avanet.com. Since then we have made some optimizations and added new content. Let me briefly summarize the most important new features.
Apart from several optimizations that took place under the hood to make the experience on our shop even faster, we quickly realized that the new navigation didn't work for our customers. The new structure was apparently too complicated and confusing. Meanwhile, we've returned to the previous layout, which now ensures that our customers can find their way around again.
Central products restructured
If you haven't noticed yet, there was a recent renaming of the Central Endpoint and Server products. You can find all relevant information in the following two blogposts:
- Sophos Central Endpoint Protection: Name change & End of Sale
- Sophos Central Server Protection: Intercept X for Server
Due to these name changes, we also had to revise the product pages and remove the Standard and Advanced versions.
On our support page we have renamed the "general help topics" to "FAQs", added a new category "Buyers Guide" and added and answered many new questions. The Buyers Guide contains topics that are relevant before purchasing a Sophos product and are intended to help our customers.
New APX series launched
Sophos has launched new access points, which we have of course added to our shop as quickly as possible.
With the exception of the APX 740, we can deliver the new access points to you immediately. The APX 740 is expected at the end of September 2018.
New product pictures
We receive images from Sophos of most products, but not real product images. Our aim is to provide you with as realistic images as possible. That's why we've started photographing the products ourselves as soon as we get our hands on them again.
For the following products we have provided additional photo material:
New Unboxing Videos
As with the product pictures, we also want to create an experience in the area of moving pictures. We have created new unboxing videos for the following products. With the APX videos it is also the first time that we have experimented with a audio track. We would be very happy to receive your feedback, whether positive or negative. The main thing is constructive, so that we can make it even better in the future.
A big step, which we have been looking forward to for a long time, was the connection of our shop to toppreise.ch . We don't just want to offer you an excellent service, we also want to resell the Sophos products in our shop at fair prices. Since a quick price comparison before buying is also part of our process, we wanted to make it even easier for our customers.
If you've heard about our shop through toppreise.ch, we'd be very happy to receive a short post-purchase review.